Southern CBD was built for people who appreciate tradition but want something a little better for their bodies. Inspired by slow evenings, porch swings, and the simple things that take the edge off, the brand speaks directly to a Southern audience that might be new to CBD, but not to winding down.

I developed the brand identity, voice, and e-commerce site, shaping a relaxed, charming presence that feels equal parts trusted and refreshing. From packaging to product descriptions, every detail was designed to feel familiar, comforting, and easy to trust.

This project was about meeting people where they are and offering a softer, more thoughtful way to take a breather.